Right now customers are confused and scared, but they are still interacting with products and services. Businesses that focus on retaining customers and building loyalty through this crisis are the ones that will be most resilient.
We were at Chief Customer Officer this week. Our CEO, Rodd Martin spoke on Day 1 to a packed room about utilising Data Driven Personalised Video Technology to enhance engagement across the customer lifecycle.
Other speakers included Lisa Pogonoski, Chief Customer Officer BT FINANCIAL; Dan Smith, Director of Human Centred Design WESTPAC; Trent Weiser, Chief Experience Officer, OPTUS and Damien Cotchett, Head of Customer Experience, AGL ENERGY.