Email open rates - 58%
When we include the words ‘personalised’ and ‘video’ in the subject line, email open rates demonstrably increase
Click through rates - 2X
On average, twice the CTR of a single video targeted to all
Personalised video watch rates
On average 3.5X longer than a single video targeted to all
Personalised video for customer acquisition
On average 9X return on spend
We work with you to craft subject line wording. Here, your customer learns you have created a video just for them.
Open rates are regularly in excess of 50%
Call centre traffic reduction
Our onboarding videos for an insurance client have cut call centre traffic by 38%
Since launch in late 2016 Failure Demand Calls have decreased by 43%
Online survey participation increases
Customer experience surveys for a global car brand were a major pain point, with very low engagement.
Through modular, personalised video invitations participation has now increased by over 300%
Email open rates for a global financial services client customer survey invitation increased by 140%.
In less than a week, surveys were 80% filled in what had previously been a 5 week survey period.
Year on year sales increase
We sent personalised videos to a retail client’s customers. Variables included historical purchase details and nearest store.
Through our analytics and Google tracking, we have seen sales increases of 35% per customer year on year.
Corporate super – increased levels of engagement
Prior to the Smart Video launch to new super members, our client’s email open rates were just under 4%.
Since launch, open rates have soared to just under 60%, with engagement levels at around 75%.
Campaign effectiveness through A/B testing
In late 2016 we deployed 250,000 personalised videos to a financial services client’s customers.
We also deployed 250,000 non-personalised videos.
The personalised video outperformed the non-personalised version demonstrably. Open rates – 42% vs 28%. CTR 5 x higher.